Categories
BLOG

lottery pr

Case Study: National Lottery Promotions Unit

Reviewing the performance of the National Lottery Promotions Unit

Area of expertise: Museums, galleries & heritage
Client: National Lottery Promotions Unit
Project: Communications Audit

The brief

The National Lottery Promotions Unit (NLPU) is an independent PR unit which aims to raise awareness of National Lottery Good Cause funding. The Unit works with a range of stakeholders including the Department for Culture, Media and Sport, the National Lottery Commission, 14 Lottery distributing bodies and the Lottery operator Camelot.

NLPU appointed Firebird PR to conduct an independent review of the performance of the Unit since its reorganisation in 2006.

Objectives

  • To ascertain stakeholders’ perceptions of the performance of the Unit
  • To assess the progress of the Unit
  • To identify areas for further improvement

Strategy and plan

We undertook an audit process which consisted of the following key activities:

  • developing questionnaires comprising a mixture of quantitative and qualitative evaluation techniques
  • interviewing stakeholders
  • analysing data
  • producing a report with recommendations for further improvements
PR Services provided
Successes
  • Independent analysis of the performance of the NLPU
  • Consultative dialogue to encourage ongoing participation and buy-in from key stakeholders
  • Mandate for future role of the Unit
Testimonial

” From the outset, Firebird’s highly professional approach, unwaivering determination and enthusiasm for the project instilled confidence in us. Their intuitive approach and experienced handling of the variety of stakeholders involved was greatly appreciated and enabled the production of a comprehensive report that exceeded our expectations. As a result of this audit, we have cemented the positive working relationships with our stakeholders and renewed our confidence to continue successfully raising awareness of the difference the Ј25 million a week raised by Lottery players is making to Good Causes around the UK. “

Caroline Wood
Acting Director, National Lottery Promotions Unit

DESCRIPTION NEEDED

Press office

Print this page

For national / consumer / trade / specialist enquiries

Simon Oliver, Head of Media and Public Relations, tel: 020 8132 6636 / 07969 561772, email: [email protected]

Sophie Lawrenson, Media and Public Relations Manager (Maternity Cover), tel: 07514 642 163, email: [email protected]

Hannah Dolby, Media and Public Relations Manager, tel: 07511 216 812, email: [email protected]

For regional and country enquiries

Scotland

Shiona Mackay: tel: 07926 120 537, email: [email protected]

Wales

Iwan Rhys Roberts: tel: 07547 408 191, email: [email protected]

Northern Ireland

Gail Whyte: tel: 07999 114918, email: [email protected]

England: North / Midlands & East

Rhianon Davies: tel: 07935 664 179, email: [email protected]

England: London & South

Elena Toselli: tel: 07999 030301, email: [email protected]

** Out of hours mobile: 07511 216812 **

Press office Print this page For national / consumer / trade / specialist enquiries Simon Oliver , Head of Media and Public Relations, tel: 020 8132 6636 / 07969 561772, email: