Case study Loterie Nationale
With around 20% of the population entering the games of chance on a weekly basis, Loterie Nationale is the national lottery game for Belgium. With popular games such as Lotto, Euro Millions and Joker+ the lottery has an annual turnover of €1.2 billion.
Like the lotteries in many other countries, Loterie Nationale has significantly increased its online presence in recent years. In 2013 online enjoyed a 30% increase in the number of players and by the end of 2014 almost half a million customers were playing online with a revenue that would soon be more than 10% of all the lottery’s revenues.
Despite the rapid growth of online, Loterie Nationale did not have an elegant solution for the increasing number of customers wanting to use their smartphones to play games. Up to mid-2014 the lottery was unable to support any mobile play at all. This was evidenced by customers using mobile and tablet devices leaving the site before playing a game increasing three fold in 2013.
The existing site could not easily be changed to support mobile due to its extensive use of Flash technology. This, combined with the risks of replacing a system that was working with one that was not, and the pressure to deliver a mobile solution, meant that the roll out of a new site for all platforms was not viable. Instead, a new site, built in HTML5, would be built alongside the desktop site, which would be replaced with the new site when proven.
Loterie Nationale decided to create different layouts and subtly different processes for mobile and tablet. This had obvious advantages: the user experience would be fit for purpose whatever the platform and could be optimised for different input devices (mouse versus touch); screen sizes (large versus small) and screen format (landscape versus portrait).
Game cards displayed on different device categories
Fast and Accurate Device Detection
Critical to the user experience was an extremely fast and accurate detection of the device landing at the website in order to send it quickly to the right site. Loterie Nationale chose 51Degrees, a device detection and optimisation specialist to provide this service.
51Degrees was selected following a market analysis process for a number of reasons. First, the company’s device detection is world leading, boasting both the fastest and most accurate detection in one package – more than 5 million devices can be detected in one second, giving Loterie Nationale the scale required for future growth. 51Degrees can detect more than a quarter of a million unique combinations of browser, operating system and hardware across a database of 25,000 device models that is growing every week. Essentially, if a smartphone or tablet hit the Loterie Nationale website, chances are 51Degrees would be able to detect it.
Technical and Operational Flexibility
Additional benefits of the solution included its support for Loterie Nationale’s .NET technological platform, the ability to support different mobile and tablet layouts and the capability to run two parallel sites until a single web site solution was available.
A further benefit of the 51Degree solution was the capability to roll out image optimisation for online advertising. Image optimisation across multiple screens, which can be landscape or portrait and of differing sizes is a common issue for all website owners. For sites that rely on advertising or promotional banners to drive revenue, such as Loterie Nationale, any reduction in the available screen space for promotions instantly reduces revenues.
51Degrees’ software detects the screen size of the device accessing the website and generates a tailored version of a single master high resolution image to suit the screen size and scale visiting the site. Importantly, from a performance perspective, the image created is sized to suit the screen resolution, meaning that the smallest possible volume of data needs to be sent from the web server to the device.
The implementation of the 51Degrees device detection and optimisation solution for Loterie Nationale has enabled the organisation to roll out a mobile solution quickly and effectively without having to impact the core desktop site. This has resulted in one of the key customer requests (to provide a mobile site) being delivered without an impact on the revenue-generating desktop site.
Effectively now Loterie Nationale can deliver a relevant online solution to any customer, whatever device they use to access the site, quickly and effectively. Early results from the mobile site are promising with 30% registrations coming from mobile within 5 months. As Loterie Nationale looks to extend its reach in the digital space it can move to a html 5 only solution when it is ready, providing a relevant and useable experience to players regardless of the device they use to access.
Loterie Nationale gain 30% mobile registrations within 5 months of using 51Degrees plus optimised image management and delivery to improve web site performance.
How to play online
How to play online – Summary
You can purchase draw lotteries online, alone or in a group and even subscribe to some lotteries.
To make online purchases from a computer, smartphone or computer tablet, you must have an Espacejeux account. To register on Loto-Québec’s online gaming website, you must create an account.
Discover all draw lotteries and scratch tickets available online.
Create an Espacejeux account
To create an Espacejeux account, you must be 18 years of age or older and a resident of Québec. There are two steps to filling out a registration form:
Step 1: You will need to provide personal information so we may verify your identity. You will also need to provide information for your account and determine a weekly deposit limit.
Step 2: You will need to provide your credit card number or a photocopy of a valid piece of ID so we may validate your identity. Please note that the credit card number will be used exclusively for validation purposes.
To put money in your account, just click Deposit.
Register now to make an online purchase!
If you need help to register or play online, you may contact Loto-Québec’s online gaming customer service department by e-mail or by calling 1 866 611-LOTO (5686) 1 866 611-LOTO (5686) .
You already registered on Loto-Québec’s online gaming website?
If you already have an Espacejeux account, you may connect by entering your username and password in the space located at the top of the site.
Then, go to Play Online to purchase draw lotteries or try our online scratch tickets.
Online draw lotteries
You may purchase online draw lotteries by going to Play Online. Just select your favourite lottery to begin the purchasing process.
Two ways to play
You may play your favourite numbers,* or opt for a Quick Play.
*This option is not available for all draw lotteries.
Create your favourite selections to replay them later: The My Favourites section enables you to save your favourite selections* to replay them quickly and easily.
*This option is not available for all draw lotteries.
Quickly review draw results in which you have participated and winnings, if any. To do so, go to My purchases by clicking My lottery activities or by viewing the Games sub-tab. To view your results, you must be connected to your Espacejeux account.
In the Results tab, the draws in which you have participated are organized by draw date and lottery, starting with the most recent draw.
To view draw results and the amount of your prize, if any, just select the appropriate draw.
For more information on claiming prizes won online, see the How to claim a prize won online section, below.
Free plays or selections won online are automatically issued for the next draw of the relevant lottery. You may view your free plays or selections for the next draw in the My Purchases section. Note that you cannot select or change your free plays or selections, and that Extra cannot be added.
By clicking E-mail preferences on the My lottery activities tab, you may configure e-mail notifications to receive the results of your online lottery purchases, draw results, the amount of the next jackpot and notices regarding a lottery product’s last draw. You may also subscribe to the newsletter to receive information on Loto-Québec offers and promotions.
Purchasing lottery products on your mobile
For a better draw lotteries purchasing experience using your mobile device, download the Lotteries application,* available in iOS and Android TM versions.
Note: Triplex lottery tickets cannot be purchased using the mobile app.
*This application requires an Internet connection. It is restricted to users who are residents of Québec and aged 18 or over. It can only be used if geolocation is authorized.
iPhone is a trademark of Apple Inc.
TM Android is a trademark of Google Inc.
How to claim a prize won online
For draw lotteries purchased online, if the total amount of the prize(s) won in a single transaction is less than $25,000, the prize(s) will be deposited directly to your Espacejeux account. All prizes of $25,000 or more (or any other amount designated by Loto-Québec), merchandise prizes, “participation télé” prizes and annuity type prizes must be claimed in person at Loto-Québec offices. Customer service will contact winners directly in order to explain the claim terms.
Learn how to play your favourite Loto-Québec lotteries online. You can play fast and securely by creating an Espacejeux account.